Why Interviews Are Important
Who you choose to interview is an important part of your strategy. While many marketers have the impulse to focus on the higher-ups (like the CEO or Board President), or to default to whoever is most easily scheduled, there are more strategic ways to choose whom to put on camera.
If you’re making a recruiting video, for example, you may want the audience to relate to potential coworkers, so they can already feel like a part of the team. If the viewer is a potential client, you may want them to relate to your current clients, who already love and benefit from your product.
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